5th Ave South Shopping Apparel & Shoes
5th Avenue South in Naples, Florida, is a vibrant and iconic destination known for its charming atmosphere and upscale appeal. This picturesque street is lined with elegant boutiques, art galleries, fine dining restaurants, and cozy cafés, offering a blend of luxury and laid-back coastal vibes. The beautifully landscaped avenue is just a short walk from the white sandy beaches of the Gulf of Mexico, making it a popular spot for both locals and visitors. With its historic charm, lively events, and upscale shopping, 5th Avenue South serves as the heart of downtown Naples and a hub for culture and leisure.
AcquaMarina Di Naples
698 Fifth Avenue, Naples, Florida 34102
Take the time to enjoy our collection of swimsuits, declined in many themes, thanks to the opening of our site on line. You will be nostalgic by rediscovering the printed “Marin” presented in a multitude of colors, and the “United”, our classic line but so chic. Our team will be happy to receive you in our shops, waiting to give you our advice.
Alice Simone
797 5th Avenue, Naples, Florida 34102
(239) 595-7557
With a background in Hollywood Films & Television, I know all about “star” treatment. I take it one step further in everything I do and I value my choices. When you choose to shop with Alice Simone Boutique, the “star” treatment is all yours. Why? Because we understand you are choosing to shop small, and that means everything! Save the Mom-and-Pop stores throughout the country and help us put the value back into our lives and communities. There is a time and place for big box stores; but, shopping small keeps our communities thriving and prosperous. At Alice Simone Boutique we have a 75/25 rule and hope to influence as many shoppers as possible. Shop small 75% of the time and be a star, make a difference!
Ally Buckley
300 5th Ave S Suite 113, Naples, Florida 34102
(206) 877-3406
Ally Buckley is a clothing boutique for women of all ages seeking quality, on-trend fashion at affordable prices. The boutique perfectly reflects Ally’s forever-love of fashion, style and beauty. Her own carefree mixing of high and low. Her commitment to ageless self-expression. Her passion for making real connections. And her positive approach, which inspires you always to be your best self. Ally Buckley is her dream come true.
Welcome.
About the brand, The Ally B Collab:
The Ally B Collab is what happens when everyday woman Ally Buckley collaborates with her alter ego – the free-spirited rebel, Ally B. It’s fashion with an unexpected twist. An edgier version of your quintessential basic. A statement piece that you fall in love with over and over again. Wear with confidence.
Back of the Bay Boutique
616 5th Avenue South, Naples, Florida 34102
(239)649-7695
We are Ulli and Joerg “George” Burghardt & we welcome you to Naples Fashion!
Naples Fashion is a combination of the two premier resort-wear stores in Naples, FL: Back of the Bay Boutique on one of the nation’s most exclusive addresses, 5th Avenue South, and The Osprey at Historic Tin City in Old Naples.
We have over 30 years of experience in the world of fashion, most of which was spent finding styles and products worldwide to bring to the European market.
Ulli honed her natural eye for trends at the world’s largest mail order retailer QVC. Anticipating tomorrow’s fashion and bringing it to the customer is her greatest passion.
Joerg, on the other hand, gained his experience at a top watch-industry brand. The time spent there taught him the foundation of big business.
Combining our talents, we formed our own company in Germany and focused on the distribution of watches, jewelry, and accessories while always striving for cutting-edge styles for our customers.
Having spent nearly every vacation for the past 23 years here in Naples, we would dream of life in Florida. So, once our daughter, Michelle, got married to her husband in Savannah, Georgia, we started crafting our plan for the big move. And finally, in the summer of 2018, we decided to move here permanently from Germany.
After taking over The Osprey from Mary Mardsen in January 2020, we put out feelers to purchase Back of the Bay Boutique from Mary Ladd. Finally, on November 1st, 2020, we became the proud owners of Back of the Bay Boutique.
Of course, Mary Mardsen and Mary Ladd remain to be vital parts of our team to bring top women’s fashion brands like Lulu-B, Jess and Jane, Gigi Moda, ME by MIKE ELLIS, SanSoleil, Tango Mango, LIOR, and many more to the ladies of Southwest Florida and beyond!
Since many residents of Naples spend their summers in the northern states of the US or in Canada and return for the season starting in October, we have created this online store. That way, we can stay in touch with our customers and continue to provide them with their favorite styles.
And as always, we will be offering your favorite brands, Lulu-B, Jess and Jane, Gigi Moda (and more!) at our physical stores on 5th Avenue South and Historic Tin City, Naples!
Bob Baker Shoes
720 5th Avenue South, Naples, Florida 34102
(239) 262-6358
Mid to low heels.
Handbags and Accessories.
Fun and Different shoes for women.
Third Generation Family Business.
Previously of Ft. Lauderdale, Florida and Petoskey, Michigan.
Butterfly Beach
785 5th Avenue south, Naples, Florida 34102
(239) 234-6055
Butterfly Beach offers a curated selection of women’s apparel, swimwear, accessories, and loungewear, emphasizing unique, affordable, and fun fashion choices. Their collection includes on-trend styles, resort wear, and a variety of bralettes designed for comfort and style. The boutique’s interior reflects a coastal aesthetic, creating an inviting shopping environment. Butterfly Beach has multiple locations in Southwest Florida, including Sanibel Island, Marco Island, and Sarasota.
Carolyn’s on Fifth
400 Fifth AVE S suite !00, Naples, Florida 34102
(239) 331-3632
Our Goal is to provide you with a large collection of Designer’s clothing and accessories at a fraction of their cost.
Chanel, Louis Vuitton, Dior, Gucci, Hermès, Prada, Louboutin to name a few.
We take Designer Handbags and accessories on consignments.
Chico’s
The Colonade on Fifth 600 Fifth Avenue South, Naples, Florida 34102
(239) 643-3148
This women’s clothing store offers a curated collection of chic, unique apparel, jewelry, and accessories, with a focus on personalized service provided by Style Experts who offer outfitting advice and fashion tips.
Coco y Cabana
795 Fifth Ave South, Naples, Florida 34102
(239) 312-8467
Created with intention and grace, Paola Noguera established her fashion-forward company, Pavanó, in 2004. From swimwear to gowns to shoes and handbags, Pavanó accentuates the style of women all over the world with her city chic sensibilities. With the belief that each customer should be able to find a quality piece to wear, the company’s identity is based on value and substance, which are cohesively reflected in their product lines.
At twenty-seven, Paola is a young talent who is determined to make a positive impact in the lives of others. Paola resides in Miami currently and is originally from Colombia, where she studied fashion design and manufacturing. Since 2004 she has been inventive with her creativity and ability to make clothing that makes her Latin roots relevant to the creation of each design.
Paola expresses, “I like the idea of catering to a real woman, with curves and molding it to fit her and to enhance her confidence.
Within this enticing world of feminine and sensual designs, Pavanó reflects the allure of all women. Every piece is for those who want to enhance their own sense of self and to be comfortable in one’s skin. With the rise of customization and the desire for something unique, Paola achieves distinction by creating designs to capture the individuality of the wearer.
She wishes to reveal her dedication and hard work through each piece. Paola muses, “I wouldn’t be where I am today if I didn’t know my dreams, I am determined to conquer my goals. That is what I want to translate to those wearing my clothes, that if you know what your dreams are you know where to go”. Paola has an innovative vision, which is apparent through those who wear her designs.
From building her line to owning her own boutique, known as Coco y Cabana, are a few goals Paola has set forth for herself in 2020.
Coco y Cabana includes brands from all around the world and will embrace Paola’s vision for a tropical luxury feel.
Working simultaneously together to achieve one final step towards a meaningful life. Using this platform of creation to ultimately inspire the uninspired and spread joy and hope in anyone who comes in her doors at Coco y Cabana.”
Giggle Moon
720 5th Avenue South #105, Naples, Florida 34102
(239) 643-3833
Carrying children’s & infants clothing & accessories including aden & anais baby sleepwear, bibs, etc.
Jean-Pierre Klifa Paris
487 5th Avenue South, Naples, Florida 34102
(772) 444-7863
Kay’s on the Beach
606 5th Avenue South, Naples, Florida 34102
(239) 261-7680
Kay’s On The Beach delivers a premium product that gives you pleasure, quality accessories, dresses, outerwear, sportswear, shoes, sporty, sexy and elegant, all at a price you can afford. We are an exciting fashion and clothing store providing you with the latest trends as well as your traditional favorites at affordable prices. Styles range from sophisticated to casual. Our staff consist of highly trained professionals, committed to providing you with personal care in a pleasant shopping environment. We are the place to shop for any occasion.
Our main priority is your satisfaction by making sure you h can come to us for fashion suitable for every occasion. Our company offers its customers quality and comfortable clothing at affordable prices.
Leguano Barefoot
739 5th Ave S., Naples FL 34102
(866) 534-8266
Marilyn’s
375 5th Avenue South, Naples, Florida 34102
(d) (239) 206-4460
(c) (239) 269-1358
Upon entering Marilyn’s Distinctive European Fashion, you are greeted not only by a friendly, personable wardrobe consultant, but also by a chic, alluring ambiance that includes a dramatic gold ceiling adorned by a stunning, oversized crystal chandelier. It’s clear that Marilyn’s is really so much more than just a women’s clothing and accessory boutique. What started as a passion to provide luxurious, European goods paired with special, personalized service over four years ago has grown into the destination for exclusive Italian and French blouses; shoe collections that are not only fashionable but comfortable; select handcrafted jewelry lines made from metals, stones, crystals, Venetian glass, and resins; the area’s most extensive hat collection including several by designer Philip Treacy; couture handbags made with exotic skins including python; and a plethora of belts, scarves, and other stylish accessories.
Through frequent buying trips, owner Marilyn Hellman has cultivated valuable relationships with designers, manufacturers, and retailers in Paris, Venice, Rome, Madrid, London, and Milan, allowing her to continually offer fresh, inventive collections to her esteemed customers. Hellman has built her reputation in Naples’ fashion world by listening to what her customers want, teaching them about upcoming trends through her ever-popular seminars, and by providing them with a newly-relocated, much larger space that features an organized, personal shopping experience complete with lavish dressing rooms for private fittings and wardrobe consultations, a chic showroom with a tranquil sitting area, and a 24-foot runway for fashion shows with guest appearances by choice European designers!
Oh My Gauze!
720 Fifth Avenue South , Suite #103, Naples, Florida 34102
(239) 643-8556
Oh My Gauze specializes in providing designs that are manufactured using 100% cotton fabrics mainly crinkled gauze.
We have found this to be the best material for the person seeking the ultimate in casual and comfortable fashion. It is light yet sturdy, will not shrink, and it shows a zig zag shaped texture that enhances the dramatic designs that we create for you. Our clothing is perfect for traveling or just lounging. It’s breathable, natural and no ironing is necessary. We encourage you to create outfits by mixing and layering pieces of different colors. By combining color and texture, Oh My Gauze will help you discover endless possibilities to look and feel casually sophisticated.
Oh My Gauze!, cool comfortable clothing for women.
Petunias
852 5th Avenue South, Naples, Florida 34102
(239) 403-3550
Petunias of Naples is a well established boutique in the “Heart” of Naples Florida on “Main Street”, 5th Avenue South. We offer fun fashions to women of all ages and sizes. It is not unusual to see Gram, Mom and Granddaughter all walk out happy with a shopping bag of goodies from our boutique. We believe the world is a runway and you should enjoy fashion every day!
Our sizes range depending on brand from XS to 1X with 2X available to order and from size 0-16. Our focus is on smaller designers and manufacturers, if you can find it in a department store, we probably will not carry it. As a “mom-and-pop” retailer we want to support other small enterprises. We often have customers call and say “I will be in at six, put it all in the fitting room for me to try… I have 30 minutes!” They know they can trust us and we hope you will visit us and become a “Petunia Gal.”
Rouze
494 5th Street, Naples, Florida 34102
(239) 692-8253
ROUZE is a one stop contemporary women’s boutique offering carefully curated clothing and accessories from both established and emerging designers.
SOLÉ of Naples Eyewear
300 5th Ave S Suite 101, Naples, Florida 34102
Solé on Naples Eyewear is a completely in-store experience. To view our full selection of designer sunglasses, visit us in person at either our 5th Avenue locations in Downtown Naples or Tin City. We look forward to helping you find your perfect style, today!
Soma
The Colonade on Fifth, 600 Fifth Avenue South, Ste. 104, Naples, Florida 34102
(239) 403-0031
Launched under the Chico’s brand umbrella in 2004, Soma initially consisted of ten boutiques, each dedicated to offering supremely comfortable, high quality bras, panties, sleepwear and activewear in a welcoming environment. Its mission was and remains to design and produce merchandise that flatters the body. At Soma Intimates, we know that beautiful begins underneath. Soma offers beautiful and sensual lingerie, loungewear and beauty. Home of the warmest personal service, we embrace women with luxuriously soft fabrics, innovative fashion, and an always perfect fit.
Soma Intimates currently operates over 200 boutiques and over 15 outlets. Soma publishes its own catalog and includes inserts in selected Chico’s catalog editions. Women can also shop Soma Intimates at www.soma.com.
The Wind In The Willows
793 5th Avenue South, Naples, Florida 34102
(239) 643-0663
Come explore your way through The Wind In The Willows, where you’ll find there is just so much to see, you’ll want to make us a regular part of your week.
vineyard vines
694 5th Ave S, Naples, Florida 34102
(239) 330-3005
In 1998, we were stuck behind desks in jobs we didn’t like…and, we were miserable. So, we quit. We tossed out business suits for bathing suits, got our wisdom teeth pulled while we still had coverage and signed up for every credit card we could. On the same day, within ten minutes of each other, we walked out of our jobs, grabbed a drink and started chasing the American Dream.
It’s been twenty years now—and what a ride! We’re in a big, brand new office, we’ve grown across the whole country, we have a new golf team, we’re the Official Style of the Kentucky Derby…and we sell a lot more than just ties. From technical gear to our original silks, we’ve got any and everything you’d need to get out there and live the Good Life.
Twenty years in and some things have changed, but we’re the same at our core. We’re still having a ton of fun, hanging with Real Good People and sharing the gift of the Vineyard with everyone we can.
White House Black Market
555 5th Avenue South, Naples, Florida 34102
(239) 434-9134
Our passion has always been to make women feel beautiful. That’s what we’re about. Our clothing remains a symbol of who we are: the honest simplicity of black and white, and the remarkable individuality of the different styles we build from it. Today we have over 365 boutiques, and in each one we’re dedicated to helping you feel that every place you go is more beautiful…simply because you’re there.
